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The digital age we live in has transformed the way we do just about everything, including job searching. Gone are the days when applicants had to scour the classified ads in the local newspaper or physically hand out their resumes to potential employers. Now, social media platforms like LinkedIn, Facebook, and Twitter have become go-to resources for job postings and networking with professionals in your field. With just a few clicks, candidates can find a plethora of job opportunities and even connect with recruiters and hiring managers directly.

However, posting a job ad on social media is about more than just typing a few lines and hitting the publish button. Specific guidelines need to be followed to ensure that the job ad is effective and reaches the right audience. That said, let’s discuss the dos and don’ts of posting job ads on social media.

Do: Know Your Audience

Before posting a job ad on social media, it is important to know your target audience. Different social media platforms cater to different demographics, and it is essential to understand which platform is best suited for the job ad. 

For example, LinkedIn is a professional networking site ideal for posting job ads for executive-level positions. On the other hand, Facebook and Twitter are more casual platforms and are suitable for entry-level or mid-level job ads.

Don’t: Use Generic Language

Using generic language in a job ad can be a major turn-off for potential candidates. You must be specific about the job requirements, qualifications, and responsibilities. Avoid using vague phrases such as “great opportunity” or “competitive salary.” Instead, provide specific information about the job, such as the salary range, benefits, and job responsibilities.

Do: Highlight The Company Culture

Company culture is essential for many job seekers when considering a job. So, highlight the company culture in the job ad to attract candidates who are a good fit for the company. This can be done by providing information about the company’s mission, values, and work environment.

Don’t: Use Discriminatory Language

Publishing discriminatory language in a job ad is illegal and can lead to legal consequences. Use inclusive language that does not discriminate against any group of people based on their race, gender, age, religion, or sexual orientation.

Do: Provide Clear Instructions on How to Apply

Providing clear instructions on how to apply for the job is a must. This can include information on how to submit a resume, cover letter, or portfolio and whom to contact for further details. Making the application process as easy and straightforward as possible will benefit both the recruiters and the applicants.

Don’t: Post the Same Job Ad Repeatedly

Posting the same job ad repeatedly can annoy social media users and make the company appear desperate. Instead, you can post the job ad once or twice and promote it through other means, such as email or job boards.


Posting a job ad on social media can be an effective way to attract top talent. Following these dos and don’ts of job posting on social media can make a difference in your hunt for the perfect candidate. With these tips in mind, you can create a powerful social media presence that reflects positively on your company and helps you find the best talent. 

If you need help hiring the perfect candidate for your company, we at AJ Connect are happy to assist you. As one of the top construction recruitment agencies in the UK, we guarantee a tailored candidate attraction that suits your business. Contact us today!