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Recruitment is a crucial aspect of any business, particularly when it comes to the construction, finance, and marketing sectors. A successful recruitment process not only leads to finding the right candidate but also ensures that there’s a positive return on investment (ROI) for the company. But how can you accurately measure the ROI of your recruitment efforts and ensure you’re making the best possible hiring decisions?

In this post, we’ll be exploring various methods and key performance indicators (KPIs) used to measure the effectiveness of a recruitment process.

1. Time to Fill

One of the most straightforward metrics to consider when evaluating recruitment ROI is the time it takes to fill an open position. Time to fill can be calculated as the number of days between when a job opening is posted and when it’s filled. A shorter time to fill usually indicates a more efficient recruitment process, potentially reducing the cost per hire. This metric can also highlight the effectiveness of your recruitment sources and strategy by revealing how quickly candidates from different avenues are being hired.

2. Overall Cost per Hire

Another essential metric when measuring the ROI of your recruitment efforts is cost per hire. Calculating this requires adding up all recruitment-related expenses, such as advertising, staff time, third-party agency fees, and any other associated costs. By dividing the total costs by the number of successful hires made, you’ll gain a clear overview of how much the company is spending for each new employee, which is a crucial factor when measuring the efficiency of your recruitment process. This metric can also be used to uncover potential areas for cost reduction and improve the overall budget of your recruitment activities.

3. Quality of Hire

It’s not just about how fast or cost-effective your recruitment process is. It’s also essential to consider the quality of the candidates you’re bringing on board. Quality of hire is a metric that evaluates how well a new hire meets the expectations of the company and can be measured in a few different ways. Some businesses use performance evaluations or surveys to assess the quality of new hires, while others rely on measuring early turnover to identify whether new hires stay for a set period or meet specific targets.

4. Retention Rate

Retention rate is another critical KPI to be considered when determining recruitment ROI. High employee turnover can be detrimental to a company’s profitability, culture, and long-term growth. Tracking the retention rate of new hires over time is a useful approach to understanding whether your recruitment process results in sustainable, long-lasting hires. A high retention rate typically indicates a more significant ROI, as new hires are likely able to meet and exceed company expectations while becoming fully integrated into the team.


Measuring recruitment ROI is a crucial component of an efficient and effective hiring strategy. By considering metrics such as time to fill, cost per hire, quality of hire, and retention rate, companies can identify gaps in their recruitment process, reduce costs, and attract better candidates.

At AJ Connect, we understand the importance of accurately measuring the ROI of your recruitment efforts and creating tailored recruitment solutions for the construction, finance, and marketing sectors. Our expert recruitment consultants are dedicated to helping you calculate and optimise your recruitment ROI, saving you time and money while ensuring you find the best talent for your organisation. By working with AJ Connect, you can rest assured that your recruitment efforts will be focused, targeted, and successful—leading to a significant return on your investment. So, if you’re looking for accountancy recruitment solutions and more, work with us today!